Web Producer - Rodale Inc

Rodale is currently seeking Web Producer candidates to become an active member of our interactive teams. The main responsibility of these roles will be to develop technical solutions to editorial and advertising challenges, and then work with our IT and Product Development teams to have them completed. Projects are executed by coordinating resources and schedules, but also by digging in and doing development and programming in the Content Management System. 

The ideal candidate will have strong experience in both editorial and technology, and a proven ability to deliver creative content online because of his/her proven ability to creatively harness technology in support of editorial content goals. Brainstorming online content, and finding creative ways to deploy emerging media to meet business objectives are just as important as high-level technical and project management skills in this position. 

Those chosen for the role must be able to build relationships with other business units and communicate effectively. Candidates must have experience with large scale web sites and be completely comfortable with working in an advertising-driven environment. 

Responsibilities include: 
-Work with online editors and advertising department to plan new content and features for Rodale websites 
-Contribute to strategic planning with editors and management to identify and deploy tactics that will help site meet its traffic goals 
-Manage junior members of web production staff 
-Stay on top of emerging trends and techniques in social media and SEO 
-Produce and manage daily, weekly, and monthly Newsletters 
-Maintain site content and promotions via content management tools (Vignette, Drupal, Blogs, Video, Podcasting) 
-Work Closely with IT, Editorial and Infrastructure staff to make sure the site is running correctly 
-Work closely with Advertising to design and develop effective ad strategies that are in line with editorial standards 
-Build and modify templates using HTML and CSS and some javascript 

Ideal candidate will possess: 
-Minimum 5 years experience with large-scale web sites 
-Experience managing external vendors and partners 
-Intermediate HTML/ CSS skills 
-Familiarity with the web advertising, IAB standards and DART 
-Familiarity with Blog publishing tools, RSS and XML. 
-Ability to think critically about web design and web development tools 
-Understands Natural Search Optimization strategies 
-Know how to use MS Project and other MS Office Apps 
-Experience using Content Management tools. (Drupal, WordPress, Vignette, Interwoven, etc.) 
-Excellent written and verbal communication skills 
-Solid understanding of web production and development and the technologies involved 
-Basic Adobe Photoshop proficiency (manipulate/resize/crop images) 

Bonus Skills: 
-IT/Development background (Java, JSP, Javascript.) 
-Macromedia Flash and Actionscript. 
-Familiarity with Blogging software (WordPress, TypePad) 
-Digital Audio and Video Production (Podcasting, Streaming, Encoding Processes.) 
-Interactive agency and advertising experience 
-Visual Design experience 
-Interest in Health and Fitness 
-Publishing Industry experience 

To Apply: 
Rodale has made a positive difference in the lives of millions of people. 

Perhaps we'll make a difference in yours. Discover this career opportunity at www.rodaleinc.com 

We are proud to be an EEO/AA employer M/F/D/V.